The Influence of Creating Event Markers on Experienced Time and Enjoyment

We study the effects of creating event markers, or generating content about an experience (e.g., texting, writing notes), as that experience unfolds. Four studies demonstrate that creating temporal markers increases engagement with the experience, leads time to be perceived as passing more quickly, and ultimately increases enjoyment.


Gabriela Tonietto and Alixandra Barasch (2017) ,"The Influence of Creating Event Markers on Experienced Time and Enjoyment", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 123-128.


Gabriela Tonietto, Washington University in St. Louis, USA
Alixandra Barasch, New York University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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