The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience

There are many consequences to consuming material and experiential purchase, but little is known about consumers’ impatience towards such purchases. The authors propose that consumers are more impatient towards experiential purchases compared to material purchases of equivalent value and that this difference is driven by the number of consumption episodes.



Citation:

Joseph Goodman, Selin Malkoc, and Mosi Rosenboim (2017) ,"The Material-Experiential Asymmetry in Discounting: When Experiential Purchases Lead to More Impatience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 123-128.

Authors

Joseph Goodman, The Ohio State University, USA
Selin Malkoc, The Ohio State University, USA
Mosi Rosenboim, Ben Gurion University, Israel



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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