16-F: I’M Just Trying to Help: How Prosocial Bragging Behaviors Hurt and Help Nonprofit Organizations

Consumers frequently brag about their volunteering behaviors. While prior research has shown that bragging negatively impacts the bragger, our research examines the negative spillover effects of one’s bragging on the non-profit organization. We find that viewing a volunteer’s bragging actually negatively affects both attitude toward and support for the organization.


Michelle Daniels, Kirk Kristofferson, and Andrea Morales (2017) ,"16-F: I’M Just Trying to Help: How Prosocial Bragging Behaviors Hurt and Help Nonprofit Organizations", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1023-1023.


Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Arizona State University, USA
Andrea Morales, Arizona State University, USA


NA - Advances in Consumer Research Volume 45 | 2017

Share Proceeding

Featured papers

See More


The Embodiment of Repair: Consumer Experiences of Material Singularity and Practice Disruption

Matthew Godfrey, University of Arizona, USA
Linda L Price, University of Oregon, USA
Robert F. Lusch, University of Arizona, USA

Read More


A Penny for Self-disgust: The Effects of Favorable Review Reward on Consumers Behavior

Qingqing Guo, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
Bing Han, Shanghai Jiao Tong University

Read More


How Residential Mobility Influences Donations

Yajin Wang, University of Maryland, USA
Amna Kirmani, University of Maryland, USA
Xiaolin Li, University of Texas at Dallas, USA
Nicole Kim, University of Maryland, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.