16-F: I’M Just Trying to Help: How Prosocial Bragging Behaviors Hurt and Help Nonprofit Organizations

Consumers frequently brag about their volunteering behaviors. While prior research has shown that bragging negatively impacts the bragger, our research examines the negative spillover effects of one’s bragging on the non-profit organization. We find that viewing a volunteer’s bragging actually negatively affects both attitude toward and support for the organization.



Citation:

Michelle Daniels, Kirk Kristofferson, and Andrea Morales (2017) ,"16-F: I’M Just Trying to Help: How Prosocial Bragging Behaviors Hurt and Help Nonprofit Organizations", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1023-1023.

Authors

Michelle Daniels, Arizona State University, USA
Kirk Kristofferson, Arizona State University, USA
Andrea Morales, Arizona State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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