8-I: How Temporal Separation in Budgeting Affects Spending Behavior
We propose that as the temporal separation between budgeting and purchase increases, people become more willing to overspend. Budgeting money may produce similar pain of payment to spending money, and as people adapt to the cost with the the passage of time, the pain associated with the decision lessens, thereby increasing spending.
Yuna Choe and Christina Kan (2017) ,"8-I: How Temporal Separation in Budgeting Affects Spending Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1021-1021.
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
NA - Advances in Consumer Research Volume 45 | 2017
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