9-M: Improving the Efficacy of Posted Calorie Information Through the Strategic Use of Provincial Norms

This research addresses a critical issue in regard to how to improve the failed efficacy of the mandate requiring the posting of calorie information on restaurant menus. In response, we propose a means by which to improve the efficacy of this mandate through the strategic use of provincial norms.



Citation:

Ashley Otto, Brennan Davis, Kirk Wakefield, and Joshua Clarkson (2017) ,"9-M: Improving the Efficacy of Posted Calorie Information Through the Strategic Use of Provincial Norms", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1051-1051.

Authors

Ashley Otto, Baylor University, USA
Brennan Davis, California Polytechnic State University, USA
Kirk Wakefield, Baylor University, USA
Joshua Clarkson, University of Cincinnati, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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