The Price of Faith: Religion’S Role in the Endowment Effect

We propose a new explanation for the endowment effect based on social comparison. We find that the endowment effect only appears for people with a minimal level of religious beliefs, as they learn not to “covet” the goods of others and as a result overvalue their own goods.


Vivian Qin, Gavan J. Fitzsimons, and Richard Staelin (2017) ,"The Price of Faith: Religion’S Role in the Endowment Effect", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 107-111.


Vivian Qin, Duke University, USA
Gavan J. Fitzsimons, Duke University, USA
Richard Staelin, Duke University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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