The Price of Faith: Religion’S Role in the Endowment Effect

We propose a new explanation for the endowment effect based on social comparison. We find that the endowment effect only appears for people with a minimal level of religious beliefs, as they learn not to “covet” the goods of others and as a result overvalue their own goods.



Citation:

Vivian Qin, Gavan J. Fitzsimons, and Richard Staelin (2017) ,"The Price of Faith: Religion’S Role in the Endowment Effect", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 107-111.

Authors

Vivian Qin, Duke University, USA
Gavan J. Fitzsimons, Duke University, USA
Richard Staelin, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

Read More

Featured

Parallel practices of visual domination and subversion

Veronika Kadomskaia, Monash University, Australia
Jan Brace-Govan, Monash University, Australia
Angela Gracia B. Cruz, Monash University, Australia

Read More

Featured

L11. Consumer Search Mode Produces Unintended Marketing Consequences

Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.