Opting in to Prosocial and Standard Incentives

In a series of field experiments, we examine whether prosocial incentives are effective in contexts in which people can avoid them. We find that people opt-out from prosocial incentives, especially when incentives are large, and even when they are optional (i.e. people have the option to donate their earnings).


Daniel Schwartz , Elizabeth Keenan , Alex Imas , and Ayelet Gneezy (2017) ,"Opting in to Prosocial and Standard Incentives", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 238-242.


Daniel Schwartz , University of Chile, Chile
Elizabeth Keenan , Harvard University, USA
Alex Imas , Carnegie Mellon University, USA
Ayelet Gneezy , University of California San Diego, USA


NA - Advances in Consumer Research Volume 45 | 2017

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