Exalted Purchases Or Tainted Donations? the Effects of Product Incentives on Charitable Giving
Charitable organizations sometimes bundle products with donation requests to raise money. The same bundle may be framed as a thank you gift: “donate $20 and receive a coffee mug” or a charitable purchase: “buy a coffee mug for $20 and the proceeds go to charity.” Charitable purchases work better.
Jennifer Savary , Charis Li , and George Newman (2017) ,"Exalted Purchases Or Tainted Donations? the Effects of Product Incentives on Charitable Giving", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 238-242.
Jennifer Savary , University of Arizona, USA
Charis Li , University of Florida, USA
George Newman , Yale University, USA
NA - Advances in Consumer Research Volume 45 | 2017
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