Unconventional Consumption Methods and Enjoyment of Things Consumed: Recapturing the “First Time” Experience
Hedonic adaptation diminishes enjoyment and fosters waste. Three studies show that instead of replacing the familiar object, merely consuming it via unconventional methods can restore enjoyment. This occurs because unconventional consumption methods promote “first time” immersion. Accordingly, unconventional methods that disrupt immersion or become familiar over time do not help.
Citation:
Ed O'Brien and Robert Smith (2017) ,"Unconventional Consumption Methods and Enjoyment of Things Consumed: Recapturing the “First Time” Experience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 782-784.
Authors
Ed O'Brien, University of Chicago, USA
Robert Smith, Ohio State University, USA
Volume
NA - Advances in Consumer Research Volume 45 | 2017
Share Proceeding
Featured papers
See MoreFeatured
When Disadvantage Is an Advantage: Benevolent Partiality in Consumer Donations
Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands
Featured
Cues to Sincerity: How People Assess and Convey Sincerity in Language
Alixandra Barasch, New York University, USA
Juliana Schroeder, University of California Berkeley, USA
Jonathan Zev Berman, London Business School, UK
Deborah Small, University of Pennsylvania, USA
Featured
Institutional Influence on Indebted Consumers’ Understanding of Wants and Needs
Mary Celsi, California State University Long Beach, USA
Stephanie Dellande, Menlo College
Mary Gilly, University of California Irvine, USA
Russ Nelson, Northwestern University, USA