Unconventional Consumption Methods and Enjoyment of Things Consumed: Recapturing the “First Time” Experience

Hedonic adaptation diminishes enjoyment and fosters waste. Three studies show that instead of replacing the familiar object, merely consuming it via unconventional methods can restore enjoyment. This occurs because unconventional consumption methods promote “first time” immersion. Accordingly, unconventional methods that disrupt immersion or become familiar over time do not help.



Citation:

Ed O'Brien and Robert Smith (2017) ,"Unconventional Consumption Methods and Enjoyment of Things Consumed: Recapturing the “First Time” Experience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 782-784.

Authors

Ed O'Brien, University of Chicago, USA
Robert Smith, Ohio State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Mining Consumer Minds: How Airbnb Hosts’ Motivations Affect Their Retention and Pricing Decision

Jaeyeon Chung, Columbia University, USA
Gita Venkataramani Johar, Columbia University, USA
Yanyan Li, Columbia University, USA
Oded Netzer, Columbia University, USA
Matthew Pearson, Former User Experience Researcher at Airbnb

Read More

Featured

Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing

Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand

Read More

Featured

D2. When a Negative Review Can Help the Company: the Role of the Unfairness and Empathy

Maria Alice Pasdiora, UFRGS
Cristiane Pizzutti, UFRGS
Natalia Englert, UFRGS

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.