Object Experience and Object Consumers

The consumer IoT has the potential to revolutionize consumer experience because consumers can actively interact with smart objects. We develop a framework for understanding how object experience emerges in the smart home, how consumers can access these experiences, and implications of object experience for expanding the domains of consumer behavior.



Citation:

Donna Hoffman and Thomas Novak (2017) ,"Object Experience and Object Consumers", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 164-169.

Authors

Donna Hoffman, George Washington University, USA
Thomas Novak, George Washington University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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