Know Thyself Financially: How Financial Self-Awareness Benefits Consumers

We consider the relation between an individual’s uncertainty about their own current financial assets, liabilities, and spending patterns (financial self-awareness), and downstream financial behaviors. The effect of FSA is mediated by financial self-efficacy. The effect of FSA on saving and investment decisions, but not on financial satisfaction or spending decisions, is moderated by financial literacy via response-efficacy.


Nivriti Chowdhry and Utpal Dholakia (2017) ,"Know Thyself Financially: How Financial Self-Awareness Benefits Consumers", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 42-46.


Nivriti Chowdhry, Rice University, USA
Utpal Dholakia, Rice University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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