16-L: When Is More Better? Will How Many People Ask Affect the Outcome?
Why do many non-profits use multiple solicitors in their donation requests with the belief it will improve their fundraising results? We explore this through the lens of attitude and discover that men and women have very different reactions related to the gender and number of people asking for the gift.
Sara Penner, Kelley Main, and Jennifer Argo (2017) ,"16-L: When Is More Better? Will How Many People Ask Affect the Outcome?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1054-1054.
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Jennifer Argo, University of Alberta, Canada
NA - Advances in Consumer Research Volume 45 | 2017
Divorcing the Market
Deniz Atik, University of Texas Rio Grande Valley, USA
A. Fuat Fırat, University of Texas Rio Grande Valley, USA
Ebru Uzunoğlu, Izmir University of Economics
O3. The Effect of Numeric Information on Product Evaluation
Zhen Yang, Drexel University, USA
Yanliu Huang, Drexel University, USA
Dengfeng Yan, University of Texas at San Antonio, USA
B9. The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes
Tessa Garcia-Collart, Florida International University
Jessica Rixom, University of Nevada, Reno