16-L: When Is More Better? Will How Many People Ask Affect the Outcome?

Why do many non-profits use multiple solicitors in their donation requests with the belief it will improve their fundraising results? We explore this through the lens of attitude and discover that men and women have very different reactions related to the gender and number of people asking for the gift.



Citation:

Sara Penner, Kelley Main, and Jennifer Argo (2017) ,"16-L: When Is More Better? Will How Many People Ask Affect the Outcome?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1054-1054.

Authors

Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada
Jennifer Argo, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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