Practicing the (Un)Healthy = Tasty Intuition: Towards an Ecological View of the Relationship Between Health and Taste Consumer Judgments.
Do consumers apply the unhealthy=tasty intuition to real food products from a supermarket? Three studies (two representative) revealed that consumers mostly find healthier products also tastier, but this relationship varies between products and individuals. Consumer judgments might rely rather on package cues simultaneously implying tastiness and healthiness than the intuition.
Simona Haasova, Arnd Florack, and Christoph Welles (2017) ,"Practicing the (Un)Healthy = Tasty Intuition: Towards an Ecological View of the Relationship Between Health and Taste Consumer Judgments.", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1031-1031.
Simona Haasova, University of Vienna, Austria
Arnd Florack, University of Vienna, Austria
Christoph Welles, University of Vienna, Austria
NA - Advances in Consumer Research Volume 45 | 2017
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