Explaining Moralized Opposition to Genetically Modified Food in the U.S. and Europe

In representative surveys in the U.S., France, and Germany (total N = 1559), we find most opposition to genetically modified food is moralized opposition that is insensitive to cost-benefit arguments. Connectedness to nature predicts opposition in all countries, and religiosity predicts opposition in the United States better than Europe.


Sydney Scott, Yoel Inbar, and Paul Rozin (2017) ,"Explaining Moralized Opposition to Genetically Modified Food in the U.S. and Europe", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 307-312.


Sydney Scott, Washington University in St. Louis, USA
Yoel Inbar, University of Toronto, Canada
Paul Rozin, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 45 | 2017

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