Understanding the Psychology of Smartphone Usage: the Adult Pacifier Hypothesis

Smartphones often serve as attachment objects for consumers. Results from two experiments show that smartphones provide greater comfort and faster recovery from stress (vs. PCs), defining characteristics of attachment objects. A third study shows that smartphone use becomes pronounced among consumers particularly susceptible to stress – those who recently quit smoking.


Shiri Melumad and Michel Pham (2017) ,"Understanding the Psychology of Smartphone Usage: the Adult Pacifier Hypothesis", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 25-30.


Shiri Melumad, University of Pennsylvania, USA
Michel Pham, Columbia University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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