Rightist Resistance to the Market

Most resistance paradigms rely on critical theory and postmodern perspective, providing little insights on the influence of rightist ideology in resistant behaviors. This conceptual paper justifies the need for a paradigmatic update, characterizes conservative and right-wing resistance to the market in an integrative theoretical framework for consumer resistance.


Marine Cambefort and Fabien Pecot (2017) ,"Rightist Resistance to the Market", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 549-550.


Marine Cambefort, Université de Strasbourg, France
Fabien Pecot, University of York, UK


NA - Advances in Consumer Research Volume 45 | 2017

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