Charting the Future of the Transformative Consumer Research Movement

Transformative Consumer Research leaders from the advisory committee or past conference track chairs organize five task force discussions around key challenges and opportunities facing the movement. Each task force will present initial recommendations and then seek questions and input from ACR roundtable attendees for a strategic planning report.



Citation:

Brennan Davis, Julie Ozanne, and Ron Hill (2017) ,"Charting the Future of the Transformative Consumer Research Movement", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1008-1008.

Authors

Brennan Davis, Cal Poly, USA
Julie Ozanne, University of Melbourne, Australia
Ron Hill, George Washington University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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