Charting the Future of the Transformative Consumer Research Movement
Transformative Consumer Research leaders from the advisory committee or past conference track chairs organize five task force discussions around key challenges and opportunities facing the movement. Each task force will present initial recommendations and then seek questions and input from ACR roundtable attendees for a strategic planning report.
Brennan Davis, Julie Ozanne, and Ron Hill (2017) ,"Charting the Future of the Transformative Consumer Research Movement", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1008-1008.
Brennan Davis, Cal Poly, USA
Julie Ozanne, University of Melbourne, Australia
Ron Hill, George Washington University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Immigration, Abortion, and Gay Marriage – Oh My!
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
Consuming Products with Experiences: Why and When Consumers Want Mementos
Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA
The Pleasure of Being Right (Even When the World Is Bad)
Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA