Reducing Peak-Hour Subway Crowding: Investigating the Effectiveness of Financial Disincentives

The results of a national field experiment involving more than 1,000 commuters demonstrated that imposing a peak-hour surcharge effectively shifted travel from peak to off-peak periods. However, donating the collected surcharge to charity reduced the surcharge’s effectiveness in smoothing peak-hour crowds and did not improve commuters’ attitudes toward the policy.



Citation:

Leonard Lee, Xiuping Li, and Catherine Yeung (2017) ,"Reducing Peak-Hour Subway Crowding: Investigating the Effectiveness of Financial Disincentives", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 206-211.

Authors

Leonard Lee, National University of Singapore, Singapore
Xiuping Li, National University of Singapore, Singapore
Catherine Yeung, Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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