The Name Game: How Naming Promotes Effects Beneficial to Marketers
This research finds that when consumers are induced to name an ordinary object, their naming of it increases liking, purchase intentions, and valuation. The marketing benefits occurred for both online photographs and an actual product. Perceptions of ownership of the object were found to mediate changes in attitudes toward it.
Jennifer Stoner, Barbara Loken, and Ashley Stadler Blank (2017) ,"The Name Game: How Naming Promotes Effects Beneficial to Marketers", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 900-900.
Jennifer Stoner, University of North Dakota, USA
Barbara Loken, University of Minnesota, USA
Ashley Stadler Blank, University of St. Thomas, USA
NA - Advances in Consumer Research Volume 45 | 2017
Inside Jokes: Humor as social exclusion
Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA
E6. The Effect of Crowding Perception on Helping Behavior ——Is Squeeze Warmer than Isolation?
Qingqing Guo, Shanghai Jiao Tong University
Asymmetry in Susceptibility to Fake News due to Political Orientation
Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA