Social Influence, Habits, and Disrupted Performance Environments

We use large-scale observational data from a fitness tracking mobile application to study how disruptions to a performance environment and habits affect susceptibility to social influence. People with stronger habits are more affected by such disruptions, while prior habits moderate the effects of peer behaviors on their own exercise.



Citation:

Dean Eckles, Christos Nicolaides, and Sinan Aral (2017) ,"Social Influence, Habits, and Disrupted Performance Environments", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 181-185.

Authors

Dean Eckles, Massachusetts Institute of Technology, USA
Christos Nicolaides, Massachusetts Institute of Technology, USA
Sinan Aral, Massachusetts Institute of Technology, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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