Friends With Experiential Benefits: the Experience Is More Novel When Experienced With Others

We show that consumers find a familiar experience novel again when experiencing it with close (vs. distant) others who are new to the experience, because they adopt close others’ perspectives. This effect is independent of an other’s mere presence and the change of experience type (solo vs. joint experience).



Citation:

Yanping Tu, Yang Yang, and Ayelet Fishbach (2017) ,"Friends With Experiential Benefits: the Experience Is More Novel When Experienced With Others", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 181-185.

Authors

Yanping Tu, University of Florida, USA
Yang Yang, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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