15-E: Putting Scent Where It Belongs: the Effects of Scent Intensity and Presentation Order on Scented Product Evaluation
This research investigates how to effectively promote a new scented product and how to sequence its presentation alongside other scented products. This study examines the interactive effects of presentation order and scent intensity on the focal scent’s evaluation and suggests the optimal placement of the focal scent.
Hua (Meg) Meng, Cesar Zamudio , and Robert D. Jewell (2017) ,"15-E: Putting Scent Where It Belongs: the Effects of Scent Intensity and Presentation Order on Scented Product Evaluation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1048-1048.
Hua (Meg) Meng, Longwood University, USA
Cesar Zamudio , Kent State University, USA
Robert D. Jewell, Kent State University, USA
NA - Advances in Consumer Research Volume 45 | 2017
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