15-E: Putting Scent Where It Belongs: the Effects of Scent Intensity and Presentation Order on Scented Product Evaluation

This research investigates how to effectively promote a new scented product and how to sequence its presentation alongside other scented products. This study examines the interactive effects of presentation order and scent intensity on the focal scent’s evaluation and suggests the optimal placement of the focal scent.



Citation:

Hua (Meg) Meng, Cesar Zamudio , and Robert D. Jewell (2017) ,"15-E: Putting Scent Where It Belongs: the Effects of Scent Intensity and Presentation Order on Scented Product Evaluation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1048-1048.

Authors

Hua (Meg) Meng, Longwood University, USA
Cesar Zamudio , Kent State University, USA
Robert D. Jewell, Kent State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

A Model of Consumer Self-Regulation Failure

Keith Wilcox, Columbia University, USA

Read More

Featured

Brand Fan(atic)s: When Excessive Brand Loyalty Sends the Wrong Signal

Isabelle Engeler, IESE Business School
Kate Barasz, IESE Business School

Read More

Featured

O11. Have Less, Compromise Less: How the perception of resource scarcity influences compromise decisions

Kate Kooi, University of Miami, USA
Caglar Irmak, University of Miami, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.