Celebrations and Social Support

We explore how celebrations as joint consumption occasions contribute to positive life outcomes. Across four studies, we find evidence that celebrations increase perceptions of social support. Furthermore, we suggest some of the ways in which this process occurs and how different social roles within the celebration may function.



Citation:

Danielle Brick, Kelley Gullo, James Bettman, Tanya Chartrand, and Gavan Fitzsimons (2017) ,"Celebrations and Social Support", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 362-366.

Authors

Danielle Brick, University of New Hampshire, USA
Kelley Gullo, Duke University, USA
James Bettman, Duke University, USA
Tanya Chartrand, Duke University, USA
Gavan Fitzsimons, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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