Getting the Most From Shared Experiences: the Undervalued Impact of Goal Clarity on Shared Consumption

We examine how clarity about a partner’s objectives during a shared activity influences the consumer’s own experience. We find that lack of clarity limits the consumer’s ability to absorb consumption content and decreases enjoyment. However, consumers don’t predict the benefits of clarity or take simple steps to increase clarity.



Citation:

Yuechen Wu, Nicole Kim, Rebecca Ratner, and Rebecca Hamilton (2017) ,"Getting the Most From Shared Experiences: the Undervalued Impact of Goal Clarity on Shared Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 362-366.

Authors

Yuechen Wu, University of Maryland, USA
Nicole Kim, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA
Rebecca Hamilton, Georgetown University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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