The Decision to Share: From the Joy of Self-Possession to the Joy of Shared Consumption

Why do people share desserts, which feel good, but not vegetables, which are good? When the resource re-allocation decision is immediately followed by consumption, we find that people are more willing to share affect-rich resources than affect-poor resources with others, holding the monetary value constant.



Citation:

Adelle Yang and Ann McGill (2017) ,"The Decision to Share: From the Joy of Self-Possession to the Joy of Shared Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 362-366.

Authors

Adelle Yang, National University of Singapore, Singapore
Ann McGill, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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