5-F: Forget Your Regret: Invoking Post-Purchase Hyperopia Mitigates Impulse Purchase Regret

This research investigates how regret over an impulse purchase can be reduced post-purchase, thus improving customer satisfaction. If customers think about a time in the distant past in which they made a hyperopic choice, they are happier with their decision to indulge in a recent impulse purchase.


Jamie L. Grigsby, Robert D. Jewell, and Colin Campbell (2017) ,"5-F: Forget Your Regret: Invoking Post-Purchase Hyperopia Mitigates Impulse Purchase Regret", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1030-1030.


Jamie L. Grigsby, Midwestern State University, USA
Robert D. Jewell, Kent State University, USA
Colin Campbell, Kent State University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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