5-F: Forget Your Regret: Invoking Post-Purchase Hyperopia Mitigates Impulse Purchase Regret
This research investigates how regret over an impulse purchase can be reduced post-purchase, thus improving customer satisfaction. If customers think about a time in the distant past in which they made a hyperopic choice, they are happier with their decision to indulge in a recent impulse purchase.
Jamie L. Grigsby, Robert D. Jewell, and Colin Campbell (2017) ,"5-F: Forget Your Regret: Invoking Post-Purchase Hyperopia Mitigates Impulse Purchase Regret", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1030-1030.
Jamie L. Grigsby, Midwestern State University, USA
Robert D. Jewell, Kent State University, USA
Colin Campbell, Kent State University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account
Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
Semantic Processes in Memory-Based Consumer Decision Making
Sudeep Bhatia, University of Pennsylvania, USA