20-G: Is It Safe to Spread the Word? Exploring the Impact of Psychological Safety in Virtual Communities on Consumer Choice
This study introduces the concept of psychological safety, as a facet of social contagion, in online networks. Specifically, it explores the impact of psychological safety on member participation level and subsequent influence on consumer choice. Academic and managerial implications of this study are discussed herein.
André Escórcio Soares and Anvita Kumar (2017) ,"20-G: Is It Safe to Spread the Word? Exploring the Impact of Psychological Safety in Virtual Communities on Consumer Choice", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1026-1026.
André Escórcio Soares, Coventry University, UK
Anvita Kumar, Coventry University, UK
NA - Advances in Consumer Research Volume 45 | 2017
Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction
Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada