R U Close? Txt Me: Psychological Distance, Urgency, and Message Format

Modern technology allows us to send messages across diverse distances. Little research has evaluated how different formats affect how we perceive these distances. Communication using different formats is shown to alter perceptions of temporal, spatial, social, and hypothetical distance. This relationship is partially mediated by perceived sender urgency.



Citation:

Alex Kaju and Sam J. Maglio (2017) ,"R U Close? Txt Me: Psychological Distance, Urgency, and Message Format", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 698-698.

Authors

Alex Kaju, University of Toronto, Canada
Sam J. Maglio, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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