3-F: Pride Shapes Decisions Through Construal Level: the Effect of Authentic Vs. Hubristic Pride on Construal Level

Pride is a pervasive emotion. Thus, it is critical to understand how this emotion affects how consumers construe information and make subsequent choices. This research demonstrates that individuals experiencing authentic (hubristic) pride adopt lower- (higher-) levels of construal. This result contributes to research in emotions and judgment & decision making.



Citation:

Melis Ceylan, Nilüfer Aydınoğlu, and Selin Atalay (2017) ,"3-F: Pride Shapes Decisions Through Construal Level: the Effect of Authentic Vs. Hubristic Pride on Construal Level", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1018-1018.

Authors

Melis Ceylan, Koc University, Turkey
Nilüfer Aydınoğlu, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink

Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China

Read More

Featured

How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More

Featured

Social Sharing of Negative Emotions in Virtual Travel Communities

Clara Koetz, Rennes School of Business
Anke Piepenbrink, Rennes School of Business

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.