Giving to Versus on Behalf Of: Charitable Gift Requests Lead to Less Generous Giving

Gift registries increasingly request charitable donations, providing a new avenue for prosocial behavior. We find that gift givers give less money when giving on behalf of an individual versus to that individual even though such registries explicitly denote the contribution as a gift to the recipient.


Adriana Samper, Cindy Chan, and Ryan Hamilton (2017) ,"Giving to Versus on Behalf Of: Charitable Gift Requests Lead to Less Generous Giving", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 270-275.


Adriana Samper, Arizona State University, USA
Cindy Chan, University of Toronto, Canada
Ryan Hamilton, Emory University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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