Charitable Giving to Teachers With the Same Name: an Implicit Egotism Field Experiment

In a randomized email field experiment with DonorsChoose.org (N = 30,302), donors who shared a surname with a teacher were more likely to open, click, donate, and donated more to the teacher's classroom. Different-surname donors were also more generous when they shared a first-letter with the requesting teacher.



Citation:

Kurt Munz, Minah Jung, and Adam Alter (2017) ,"Charitable Giving to Teachers With the Same Name: an Implicit Egotism Field Experiment", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 270-275.

Authors

Kurt Munz, New York University, USA
Minah Jung, New York University, USA
Adam Alter, New York University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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