Expanding the Horizons of Videographic Consumer Research

The purpose of this roundtable is to map out and explore the future directions for videography in consumer research. While only limited ontological, epistemological and methodological accounts readily exist to assist videographers, this session intends to explore potential new pathways for video-based theorizing and the production of consumer research knowledge.



Citation:

Joonas Rokka and Marylouise Caldwell (2017) ,"Expanding the Horizons of Videographic Consumer Research", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1005-1005.

Authors

Joonas Rokka, EMLYON Business School, France
Marylouise Caldwell, University of Sydney, Australia



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

L4. Attentional Breadth Moderates the Effect of Store Environments on Product Evaluation

Oliver B. Büttner, University of Duisburg-Essen
Benjamin G. Serfas, University of Duisburg-Essen
Daria Euler, University of Duisburg-Essen
Mathias Clemens Streicher, University of Innsbruck, Austria

Read More

Featured

The Impostor Syndrome from Luxury Consumption

Dafna Goor, Harvard Business School, USA
Nailya Ordabayeva, Boston College, USA
Anat Keinan, Harvard Business School, USA
Sandrine Crener, Harvard Business School, USA

Read More

Featured

When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness

Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.