Expanding the Horizons of Videographic Consumer Research

The purpose of this roundtable is to map out and explore the future directions for videography in consumer research. While only limited ontological, epistemological and methodological accounts readily exist to assist videographers, this session intends to explore potential new pathways for video-based theorizing and the production of consumer research knowledge.


Joonas Rokka and Marylouise Caldwell (2017) ,"Expanding the Horizons of Videographic Consumer Research", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1005-1005.


Joonas Rokka, EMLYON Business School, France
Marylouise Caldwell, University of Sydney, Australia


NA - Advances in Consumer Research Volume 45 | 2017

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