9-P: My Meal and My Recipe: Social Media Intervention in Rural Food Consumption

This paper employed a social media intervention approach to examine how residents in rural communities share healthy food information through the “My Meal, My Recipe” social media campaign. Our findings identify key factors to promote healthy eating in rural communities that constantly facing challenges on food security and healthy living.



Citation:

Eric Li, Cristalle Smith, Xin Zhao, and Sarah Weseen (2017) ,"9-P: My Meal and My Recipe: Social Media Intervention in Rural Food Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1044-1044.

Authors

Eric Li, University of British Columbia, Canada
Cristalle Smith, University of British Columbia, Canada
Xin Zhao, Lancaster University, UK
Sarah Weseen, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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