Effect of Missing Marketing Promotions on Future Consumption

This research examines how missing a marketing promotion acts as a cue to consumers to increase future consumption. Two studies demonstrate that missing a marketing promotion results in consumers intending to increase their food consumption during the next visit. This effect is moderated by deprivation.



Citation:

Ilana Shanks (2017) ,"Effect of Missing Marketing Promotions on Future Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1076-1076.

Authors

Ilana Shanks, Florida State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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