Effect of Missing Marketing Promotions on Future Consumption
This research examines how missing a marketing promotion acts as a cue to consumers to increase future consumption. Two studies demonstrate that missing a marketing promotion results in consumers intending to increase their food consumption during the next visit. This effect is moderated by deprivation.
Ilana Shanks (2017) ,"Effect of Missing Marketing Promotions on Future Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1076-1076.
Ilana Shanks, Florida State University, USA
NA - Advances in Consumer Research Volume 45 | 2017
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