Sustaining Sustainable Hydration: the Importance of Aligning Information Cues to Motivate Long Term Consumer Behavior Change

We compare the effectiveness of information placed near an upstream choice (e.g., desks) versus near consumption (e.g., water dispensers) on behavior change (refilling reusable bottles). Over a 7-week field experiment, we find the signage near the upstream choice to be much more effective in creating habits in the post-intervention period.



Citation:

Eleanor Putnam-Farr and Rhavi Dhar (2017) ,"Sustaining Sustainable Hydration: the Importance of Aligning Information Cues to Motivate Long Term Consumer Behavior Change", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 212-216.

Authors

Eleanor Putnam-Farr, Yale University, USA
Rhavi Dhar, Yale University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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