Sustaining Sustainable Hydration: the Importance of Aligning Information Cues to Motivate Long Term Consumer Behavior Change
We compare the effectiveness of information placed near an upstream choice (e.g., desks) versus near consumption (e.g., water dispensers) on behavior change (refilling reusable bottles). Over a 7-week field experiment, we find the signage near the upstream choice to be much more effective in creating habits in the post-intervention period.
Eleanor Putnam-Farr and Rhavi Dhar (2017) ,"Sustaining Sustainable Hydration: the Importance of Aligning Information Cues to Motivate Long Term Consumer Behavior Change", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 212-216.
Eleanor Putnam-Farr, Yale University, USA
Rhavi Dhar, Yale University, USA
NA - Advances in Consumer Research Volume 45 | 2017
E1. Effects of Recipients’ Emotional Expressions on Donors’ Preference for Helping with Development versus Survival
Xue Wang, University of Hong Kong
He (Michael) Jia, University of Hong Kong
Sara Kim, University of Hong Kong
Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity
Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA
Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior
Rod Duclos, Western University, Canada
Mansur Khamitov, Nanyang Technological University, Singapore