Sustaining Sustainable Hydration: the Importance of Aligning Information Cues to Motivate Long Term Consumer Behavior Change
We compare the effectiveness of information placed near an upstream choice (e.g., desks) versus near consumption (e.g., water dispensers) on behavior change (refilling reusable bottles). Over a 7-week field experiment, we find the signage near the upstream choice to be much more effective in creating habits in the post-intervention period.
Eleanor Putnam-Farr and Rhavi Dhar (2017) ,"Sustaining Sustainable Hydration: the Importance of Aligning Information Cues to Motivate Long Term Consumer Behavior Change", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 212-216.
Eleanor Putnam-Farr, Yale University, USA
Rhavi Dhar, Yale University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Product Retention (vs. Acquisition) Choices and Preference for Person-Related Features
Liad Weiss, University of Wisconsin - Madison, USA
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
Augmented Reality, Augmented Trust: How Augmented Reality Enhances Consumer Trust In Online Shopping
Alberto Lopez, Tecnológico de Monterrey, MEXICO
Rachel Rodriguez, Tecnológico de Monterrey, MEXICO
Claudia Quintanilla, Tecnológico de Monterrey, MEXICO
Raquel Castaño, Tecnológico de Monterrey, MEXICO