Good People Don’T Need Medication

We show consumers sometimes dislike effective drug treatments (e.g., antidepressants, nicotine gum, anti-craving drugs), even though they understand those treatments are the most effective in the consideration set. Consumers avoid these treatments in part because they believe taking these drug treatments reflect poor character.



Citation:

Sydney E. Scott and Justin F. Landy (2017) ,"Good People Don’T Need Medication", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 212-216.

Authors

Sydney E. Scott, University of Pennsylvania, USA
Justin F. Landy, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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