Can Nfl Players Be Viewed As Victims? How Camera Angles Can Increase Sympathy Towards Athletes

We propose that camera angles can change the way consumers watch sporting events. Specifically, building on work on identifiable victims, we demonstrate that watching football through zoomed-in (vs. regular) camera angles can elicit heightened negative emotions that cause consumers to view players as victims, thereby changing their attitudes and behaviors.



Citation:

Kirk Kristofferson, Andrea C. Morales, Brent McFerran, and Darren W. Dahl (2017) ,"Can Nfl Players Be Viewed As Victims? How Camera Angles Can Increase Sympathy Towards Athletes ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 212-216.

Authors

Kirk Kristofferson, Arizona State University, USA
Andrea C. Morales, Arizona State University, USA
Brent McFerran, Simon Fraser University, USA
Darren W. Dahl, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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