Can Nfl Players Be Viewed As Victims? How Camera Angles Can Increase Sympathy Towards Athletes
We propose that camera angles can change the way consumers watch sporting events. Specifically, building on work on identifiable victims, we demonstrate that watching football through zoomed-in (vs. regular) camera angles can elicit heightened negative emotions that cause consumers to view players as victims, thereby changing their attitudes and behaviors.
Kirk Kristofferson, Andrea C. Morales, Brent McFerran, and Darren W. Dahl (2017) ,"Can Nfl Players Be Viewed As Victims? How Camera Angles Can Increase Sympathy Towards Athletes ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 212-216.
Kirk Kristofferson, Arizona State University, USA
Andrea C. Morales, Arizona State University, USA
Brent McFerran, Simon Fraser University, USA
Darren W. Dahl, University of British Columbia, Canada
NA - Advances in Consumer Research Volume 45 | 2017
A3. Why People Still Do Not Trust Algorithmic Advice in Decision Making
JAEWON HWANG, Sejong University
Dong Il Lee, Sejong University
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
Marketing’s Ethical Blind Spot: The Problem with Catering to Customer Preferences
Suneal Bedi, University of Pennsylvania, USA
Sonu Bedi, Dartmouth College, USA