10-R: the Effect of Free Shipping on Consumer Patience
For standard (low fee; slow delivery) versus expedited (high fee; fast delivery) shipping, we examine the dynamic that arises when standard shipping is free (vs. low fee). We show an interaction effect: making standard shipping free (vs. low fee) decreases sensitivity to changes in the fee charged for expedited shipping.
Ozum Zor, Rafay Siddiqui, and Ashwani Monga (2017) ,"10-R: the Effect of Free Shipping on Consumer Patience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1072-1072.
Ozum Zor, Rutgers University, USA
Rafay Siddiqui, Hong Kong Polytechic University, Hong Kong
Ashwani Monga, Rutgers University, USA
NA - Advances in Consumer Research Volume 45 | 2017
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