10-R: the Effect of Free Shipping on Consumer Patience

For standard (low fee; slow delivery) versus expedited (high fee; fast delivery) shipping, we examine the dynamic that arises when standard shipping is free (vs. low fee). We show an interaction effect: making standard shipping free (vs. low fee) decreases sensitivity to changes in the fee charged for expedited shipping.



Citation:

Ozum Zor, Rafay Siddiqui, and Ashwani Monga (2017) ,"10-R: the Effect of Free Shipping on Consumer Patience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1072-1072.

Authors

Ozum Zor, Rutgers University, USA
Rafay Siddiqui, Hong Kong Polytechic University, Hong Kong
Ashwani Monga, Rutgers University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes

Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA

Read More

Featured

A Theory of Goal Maintenance: A Distinct and Vivid Pre-Goal Self Predicts Post-Goal Maintenance Behavior

Elicia John, University of California Los Angeles, USA
Hal Hershfield, University of California Los Angeles, USA
Suzanne Shu, University of California Los Angeles, USA

Read More

Featured

The Upside of Immorality: The Signal Value of Offensive Producer Behavior

Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Jonathan Zev Berman, London Business School, UK
Gizem Yalcin, Erasmus University Rotterdam, The Netherlands

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.