20-C: Advice-Seeking Intention: the Interplay of Regulatory Focus and Problem Type
This research investigates how regulatory focus and problem type jointly affect advice-seeking intention. When faced with factual problems, individuals with a prevention (vs. promotion) focus tend to seek accuracy-based advice; in contrast, when presented with judgmental problems, those with a promotion (vs. prevention) focus tend to solicit autonomy-based advice.
Xianfang Zeng and Mehdi Mourali (2017) ,"20-C: Advice-Seeking Intention: the Interplay of Regulatory Focus and Problem Type", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1070-1070.
Xianfang Zeng, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada
NA - Advances in Consumer Research Volume 45 | 2017
Alternative “Facts”: The Effects of Narrative Processing on the Acceptance of Factual Information
Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA
The Experiential Advantage: A Meta-Analysis
Evan Weingarten, University of California San Diego, USA
Joseph K Goodman, Ohio State University, USA
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University