8-A: Attenuating Money Illusion? How Personalization Affects the Consideration of Inflation in the Consumers’ Financial Planning

We study how letting consumers construct their personal inflation rate affects the consideration of inflation in the long-term financial planning. We find that the personalization is not beneficial: The complex elicitation procedure reduces the subjective knowledge about inflation, which induces consumers to care less about inflation in their financial planning.



Citation:

Henning Cordes, Carsten Erner, and Thomas Langer (2017) ,"8-A: Attenuating Money Illusion? How Personalization Affects the Consideration of Inflation in the Consumers’ Financial Planning", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1022-1022.

Authors

Henning Cordes, University of Muenster, Germany
Carsten Erner, University of Muenster, Germany, and University of California Los Angeles, USA
Thomas Langer, University of Muenster, Germany



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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