Towards a New Framework of Eco-Food Consumption: the Importance of Contextual Drivers

This study explores how contextual drivers (e.g., cultural values, media discourses, food safety regulations, and geographical characteristics) influence consumers’ perceptions and attitudes toward eco-food in the US and Norway. As a result, we suggest a new conceptual framework adding a contextual dimension to our understanding of eco-food consumption.



Citation:

Natalia Maehle, Cele Otnes, Nina M. Iversen, and Leif Hem (2017) ,"Towards a New Framework of Eco-Food Consumption: the Importance of Contextual Drivers", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 766-767.

Authors

Natalia Maehle, Western Norway University of Applied Sciences, Norway
Cele Otnes, University of Illinois at Urbana-Champaign, USA
Nina M. Iversen, BI Norwegian Business School, Norway
Leif Hem, Norwegian School of Economics, Norway



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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