17-H: Publicity As Justification

Whereas public displays of negative conducts are undesirable, we show a counter-intuitive positive effect of publicity on people’s inference and evaluation of negative conducts. Observers evaluate an apparently negative behavior more favorably when it is done publicly than privately. Evidence supports an inference mechanism of the current effect.



Citation:

Kao Si and Xianchi Dai (2017) ,"17-H: Publicity As Justification", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1059-1059.

Authors

Kao Si, The Chinese University of Hong Kong, China
Xianchi Dai, The Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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