The Friend-Number Paradox

We show that individuals expect others to be more likely to make friends with them when they have a larger versus smaller number of friends. Others, however, exhibit preferences that are diametrically opposed to this intuitive expectation. We coin it the friend-number paradox and study its underlying mechanism.



Citation:

Kao Si, Xianchi Dai, and Robert Wyer (2017) ,"The Friend-Number Paradox", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 885-887.

Authors

Kao Si, The Chinese University of Hong Kong
Xianchi Dai, The Chinese University of Hong Kong
Robert Wyer, The Chinese University of Hong Kong



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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