19-J: Show Me More! Powerlessness Drives Variety Seeking

This research investigates the impact of power on variety seeking behavior. Results from four studies provide convergent support that feeling powerless, relative to feeling powerful, nudges individuals toward variety seeking. Additionally, we reveal that perceived autonomy mediates this relationship.



Citation:

Wangshuai Wang (2017) ,"19-J: Show Me More! Powerlessness Drives Variety Seeking", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1065-1065.

Authors

Wangshuai Wang, Shanghai Jiao Tong University, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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