7-G: How the Uniqueness of Goods Influences Consumers' Response to Price Increase For Experiences Versus Objects
This research shows that consumers react more favorably to a price increase when it is associated with an experiential good than a material one. Further, it examines five potential explanations (closeness to the self, conversational value, impression management, social relatedness, and purchase uniqueness) and reveals uniqueness as the mechanism.
Wilson Bastos (2017) ,"7-G: How the Uniqueness of Goods Influences Consumers' Response to Price Increase For Experiences Versus Objects", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1014-1014.
Wilson Bastos, Catholic University of Portugal, Portugal
NA - Advances in Consumer Research Volume 45 | 2017
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
Consumer Attachment Styles and Preference for Sharing Products
Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU
H6. The Influence of Anthropomorphized Service Toolkit on Consumer Satisfaction in Service Coproduction
Rocky Peng Chen, Hong Kong Baptist University
Kimmy Chan, Hong Kong Baptist University