9-Ii: the Resilient Consumer

This paper uses a novel mixed-method approach to investigate how behaviors and attitudes towards disability, differs among disabled consumers. The authors argue that acknowledgment of one’s own marketplace vulnerabilities and societal constraints may result in greater control and awareness of the need to build and invoke resilience in the marketplace.



Citation:

Akon Ekpo and Samantha Cross (2017) ,"9-Ii: the Resilient Consumer", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1026-1026.

Authors

Akon Ekpo, Rutgers University, USA
Samantha Cross, Iowa State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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